Subscribe to the BlogLeads are the life blood of a business, you must have them to be successful.
Leads are essential, but where do you find the best leads? Is it lead generation, or buying leads? What’s the answer? There are several choices; pay per click advertising (PPC), flat fee advertising, buying leads, generating leads through social media or article writing.
Depending on your strengths, budget and target market will determine your method. They all work, if you have the skills necessary to achive results with the method. For most, there will be a learning curve no matter how you choose to aquire your leads.
The center of any good residual income internet business is a person who knows how to generate multi -level marketing (MLM) leads. Which allows that individual to build their business. This is the one true way of succeeding at any internet marketing business. Someone not concentrating on a MLM lead generator will soon find their income shrinking or disappearing and the giving up, just because they don't grasp lead generation tactics.
Leads come in several types, however, you want qualified leads. interest in your products or services. These are the people most likely to buy product or join your business. more work than it is worth.
Now you decided how you are going to get them, what will you do with them next?
Would you like to get paid on those leads even if nobody joins your business?
Ridiculous question, of course you would. That concept is called “self-funded Proposal” this will change yur business for sure.
I want to congradulate you if you are already intimate with and using it. You appreciate the value this has to growing and maintaining your business as you market your first business. If you are not familiar, please keep reading. That is the funding part of the approach.
The “Self-Funded Proposal” is a system of marketing that provides a way for those leads to support your business. Not only are your leads paying for your marketing cost, this is also producing great prospects for you to offer your main business to. Now you will be getting paid even when they refuse your primary business.
This approach starts by offering a solution to a critical problem that the prospect may face by offering a free email course, eBook, audio or some kind of helping resource. Recommending a “how to resource” that solves a critical problem, will draw many more prospects than just showing them your business. Just make sure there is real value in this resource.
The prospect will enter his email contact information (beginning to build the list) to receive this free information. They will then be taken to a sales page that promotes an upgrade of some kind for a small price. the process of funding your expenses.
Now you are wondering about the prospects that don’t upgrade, if your site has great information (value) that was helpful to them, they will tell others. Remember, this is about networking. I am sure you read somewhere "the money is in the list", this is all part of list building.
To separate yourself from others pitching their MLM business, offer a solution. You are now an expert offering a resolution to their problems. Following up with the prospect will build even more respect and confidence. Now, when you ultimately present your primary business opportunity, they will be much more fascinated in listening. This will increase your conversion rate greatly.
Dave Zeller
