Subscribe to the BlogI am sure you have seen in the emails misspelled words or words with these characters in them "* .- _ " and others, well it usually is not because they can not spell or misplaced fingers on the keyboard. There is actually a very good reason for it. To get around the spam filters.
Spam is really a huge problem on the web nowadays and regrettably, this has impacted companies that send out legitimate bulk emails using database marketing and advertising resources. This means that you must work much harder to get some of your emails to your reader's in-boxes.
Every email program (from Hotmail to Outlook) possess built-in spam filters which check inbound emails to find out if it is spam. One of the items it checks for are the words within the content and coding side of the email as well as in the subject line; should the program discover words which are 'spammy', the program will tag the email as spam and therefore the person will most likely never view it.
My primary business deals with a travel club membership, guess what, travel and club are both considered "spam words". Some of the other words that I like to use that are also considered "spam" are: beach, code, opportunity, free, discover and the list goes on.
The spam words all have points associated with them and the idea is to keep your score below 5. So, you may be asking how do I know what my score is? Many of the bulk email programs have a built in spam checker that will grade your email, if not, you will find free ones in the resources below. Should your score be above 5, you want to edit your wording to reduce it.
The best method is to replace the words with "approved words", so have a good thesaurus handy. Sometimes it is very hard to find the right word without changing the meaning so we try and trick the filters by inserting characters with in the word or combining words (travelclub). This does not always work and can work against you.
My recommendation is to always run your email or newsletter through a spam checker before sending.
Below are some links where you can get more information.
http://www.retail-ecommerce.com/2008/08/email-marketing-spam-trigger-words.html
http://www.mequoda.com/articles/subject-line-spam-trigger-words/
http://www.mailingcheck.com/
http://blog.mannixmarketing.com/2009/08/spam-trigger-words/
http://www.wilsonweb.com/wmt8/spamfilter_phrases.htm
Here are some spam words and phrases to avoid:
Apply Online, As seen on, "100% free", Call free, Call now, Contains word "ad"
Direct email, Direct marketing, double your income, Earn $, Earn extra cash
Extra income, Free Fast cash, Free gift, Free info, Free membership
Free offer, Free sample, Gift certificate, Great offer, Guarantee
Incredible deal, Info you requested, Information you requested
amazing, click here, winner, Opportunity,Free leads, Online marketing
Cheap, Affordable, Opt in....and the list goes on.
Hope you found this helpful.
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